The Australian Open’s animated tennis players: A YouTube sensation and the future of sports media
A YouTube stream of the Australian Open has gone viral for its glitches, but it's also a sign of the future of sports media.
Why did the Australian Open animate its tennis players?
The Australian Open decided to broadcast its games a little differently this year. Instead of streaming the matches in live action, the tennis tournament created Nintendo-like digital avatars of the tennis players to depict them during their YouTube livestreams.
Ben Shelton Calls Out Tennis Announcers at Australia Open
Ben Shelton called out television reporters for inappropriate and unprofessional interviews at the 2025 Australian Open.
Ben Shelton roars into Australian Open semifinal
Ben Shelton reaches his second Grand Slam semifinal after defeating Lorenzo Sonego 6-4, 7-5, 4-6, 7-6 at the Australian Open.
Atlanta native Ben Shelton reaches Australian Open semifinals
Atlanta native Ben Shelton reached his second Grand Slam semifinal at age 22 by beating the unseeded Lorenzo Sonego 6-4, 7-5, 4-6, 7-6 (4) on Wednesday.
U.S. men's tennis player Ben Shelton unhappy with media interviews at Australian Open
Ben Shelton, Novak Djokovic voice displeasure with how on-court, broadcast interviews are being conducted at the Australian Open.
Ben Shelton Calls Out Media Conduct at Australian Open 2025
American tennis star Ben Shelton says disrespectful interviews overshadow players’ moments at the Australian Open, calling for change in how media treats athletes.
Why the Australian Open is animating its players on YouTube
Tennis Australia has transformed the world's best players into animated versions of themselves to bypass broadcast ...
Erin Routliffe has wild ‘robots’ meltdown at Australian Open
There are robots to serve meals in restaurants, mix cocktails behind the bar, even tuck you under the covers after a long day ...
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Australian Open: Wii Tennis avatars being used for YouTube streams
The ongoing 2025 Australian Open has taken a unique approach to its live broadcasts on the official YouTube channel. Rather ...
‘I’m sorry, what? Is this real?’: Australian Open uses animated avatars during YouTube streaming
Several fans pointed out that the animated avatars representing the players on the Australian Open's YouTuber steaming look ...
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Why Australian Open live streams look like Wii tennis — and what it means for sports
The Australian Open's animated tennis livestreams are making a splash. U.S. leagues have used similar technology to put ...
Why the Australian Open is streaming live tennis with gaming-style player avatars
The Australian Open is re-creating tennis matches with players looking like something out of a Wii game. Here's why these ...
Australian Open: Animated YouTube broadcast takes fans by storm
Tennis fans are hailing this year’s Australian Open broadcast, just not on the television. The season-opening tournament ...
Why is the Australian Open using cartoon players?
The Australian Open's official YouTube channel 'live' option brings up a choice of ongoing matches to watch, featuring ...
Australian Open goes Wii Sports mode for YouTube broadcast
Even in this world, the whole concept is a blast—fingers (and fully rendered clothes, unfortunately) be damned. You can see it for yourself on the Australian Open’s YouTube channel, with matches ...
Australian Open quarterfinals 2025: How to watch today's matches, full tournament schedule, where to stream free and more
The 2025 Australian Open runs from Sunday, Jan. 12 to Sunday, Jan. 26. However, due to the time difference in The Land Down ...